Dear Student,

Welcome to MIT0201 - Business Economics module.

This module is designed to provide you with a comprehensive foundation in microeconomic and macroeconomic principles and their relevance to business. It will help you understand how economic theories and models can be applied to real-world business scenarios, enabling you to make informed and effective business decisions.

In this module, you will explore the following key areas of “Business Economics” as a discipline of study. The lesson flow will be as follows:

1. Introduction to Business Economics

2. Demand and Supply Analysis

3. Consumer Behaviour in Economics

4. Production and Cost Analysis

5. Market Structures

6. Pricing Strategies and Practices

7. Business and Economic Forecasting

8. Macroeconomic Environment

9. Business and Economic Policy

Once you have successfully completed this module, you will be able to understand fundamental economic principles and theories, including supply and demand, market structures, and price mechanisms as well as apply economic principles and theories in business contexts to make informed and strategic business decisions.

Kindly maintain consistent attendance and active participation to successfully complete this module. Refer to your Moodle page for all necessary details, including textbooks, lecture notes, weekly lecture materials, assignments, deadlines, and submission links. Moodle will be your primary platform for staying updated and engaged throughout this programme.

For any further details or clarifications, you can reach your module lecturer via the details below. Good luck!

Damiru Siriwardana

Module Lecturer

0765414007